Chief of Staff · AI Managed Agents

I make the complex, simple.

I help founders and high-growth leaders build the operating infrastructure that makes scaling sustainable—fifteen years of hands-on work, done with care. AI and automation are the lens that makes it faster; the operating cadence and empathy are what make it stick.

Where founders get stuck

You know the work can be simpler. The hard part is everything else.

Which tools, which order, who owns it after launch, and how it plugs into the operating system you already have.

We have AI tools in pockets, but no one owns the program.
I turn experiments into an operating cadence: clear owners, useful workflows, measured adoption, and a stack your team can actually maintain.
We know the work is messy, but we are not sure what to automate.
We map the real process first, then choose the smallest useful automation. Not everything needs an agent, and the judgment matters.
The strategy makes sense in a deck, but not on Monday.
I translate ambition into sequencing, rituals, budgets, and decisions. The plan has to survive contact with the calendar.
The team is growing faster than the operating system around it.
I help rebuild the structures underneath: roles, handoffs, manager rhythms, tooling, risk, and the financial visibility to keep scaling cleanly.
What I do

Five places I make the work, simpler.

The work clusters into five areas. Most engagements touch two or three.

01

AI & automation

Identify, develop, and implement AI services and automation tools into your existing flows, improving efficiency and scalability without adding new chaos.

  • Process audit and friction inventory across the functions you choose
  • Tool landscape review against your real constraints
  • Build and roll out 1–3 production agents per sprint
  • Runbooks, evals, and observability handed over with the build
  • Adoption plan with a named internal owner

Best for: Companies with AI tools scattered across teams and no single owner running the program.

02

Strategy

Actionable plans that align operations with the business goals, written so your team can run them without me in the room.

  • Vision-to-roadmap translation, with sequencing and owners
  • Operational alignment across leadership and execution
  • 90-day, 12-month, and 3-year cuts of the same plan
  • Quarterly review cadence built in from day one

Best for: Companies where the plan is clear to the founders but hasn't reached the people executing it.

03

Teams

Redefining department structure, mentoring leaders and managers, and putting in place the rituals that make motivation and performance show up on Monday.

  • Org and reporting structure review
  • Manager mentoring and 1:1 design
  • Performance, feedback, and recognition rituals
  • Hiring panels, rubrics, and onboarding redesigns

Best for: Companies where headcount grew faster than the manager skills, rituals, and structures underneath it.

04

Finance

Sharper budgeting and forecasting, heavy tools-cost reduction, and growth models that actually drive decisions.

  • Budget and forecast model review and rebuild
  • SaaS and tools-stack audit (typical reduction: 20–40%)
  • Unit economics and growth model design
  • Reporting cadence to the board and the team

Best for: Companies making growth decisions without a model that shows whether the unit economics hold.

05

Risk

Contingency plans and processes that safeguard business continuity without slowing the company down.

  • IT stack review and resilience assessment
  • Compliance posture (SOC 2, GDPR, sector-specific) and gap remediation
  • Security review across vendors, access, and incident response
  • Documented runbooks for the failure modes that matter most

Best for: Companies handling PII, sensitive data, or regulated information that want to stay fast without adding new exposure.

Engagement

How we work together.

Pick the shape that matches where you are. We'll confirm the fit on the first call. No deck, no pitch.

Diagnostic

Roadmap + leadership readout

Format
Fixed-scope
Duration
2–3 weeks
Investment
From [TBD]

Build Sprint

1–3 shipped agents or workflows

Format
Fixed-scope
Duration
4–8 weeks
Investment
From [TBD]

Embedded

Accountable program ownership

Format
Monthly retainer
Duration
3-month minimum
Investment
From [TBD] / month

Advisory

Senior counsel on demand

Format
Async + monthly call
Duration
Quarterly
Investment
From [TBD] / quarter
Approach

How the work actually happens.

  1. 01

    Listen

    Every engagement starts with listening to the leadership team, to the operators, and to what isn't being said in the all-hands. I'm an operator and coach at heart; the diagnosis is the deliverable that makes everything downstream cheap.

  2. 02

    Map

    Before we touch a tool, we map what the team actually does today: the workflows, the handoffs, the points where work stalls, and the points where it sparks. Most "AI strategy" engagements skip this. They shouldn't.

  3. 03

    Choose & Build

    The right tool is the one your team will use on Tuesday. We pick the stack that fits your reality: your data, your security posture, and your team's literacy. Then we build alongside the team, not over their heads. Tool-agnostic by default: Claude, OpenAI, n8n, custom. Whatever earns its place.

  4. 04

    Operate

    AI programs decay. Most peak at week six and slowly stop earning their keep. We measure what each automation actually saves, retire what doesn't, and re-prioritize quarterly. The operating cadence is the moat.

Track Record

Clients & brands I've worked with.

Fifteen years across consumer tech, advertising, media, AI, and stealth-stage startups.

  • Wide Worlds AI
  • Forward Studios
  • Sonos
  • Nike
  • Google
  • Intel
  • Facebook
  • DDB
  • BBH
  • P&G
  • Lionsgate
  • JauntVR
  • …and a selection of stealth startups

Selected unlocks

AI operations

Contract review, in minutes instead of days.

Built an agent that redlines vendor contracts against a company playbook, flags risks, and routes legal work for final review. The goal was not to remove judgment; it was to reserve it for the decisions that needed it.

Finance & IT

$300K+/year saved in vendor and IT consolidation.

Audited a stack across 80+ tools, removed duplicates, renegotiated vendors, and simplified onboarding. The useful work was operational as much as financial: fewer tools, clearer ownership, cleaner access.

Customer signal

Customer patterns surfaced before they became churn.

Deployed an agent workflow that ingests CX tickets, then summarizes weekly patterns for product and leadership.

Testimonials

In their words.

Testimonials coming soon. To add one, drop a Markdown file in src/content/testimonials/ with draft: false.

About

Who I am.

Kristian Kruse drinking coffee outdoors among desert rock formations.

I'm an operator. Fifteen years inside high-growth companies across creative agencies, consumer hardware, immersive media, and AI-native work, plus a handful of stealth-stage builds along the way. Different industries, same problem underneath: ambition outpacing the systems built to carry it.

What I do is the load-bearing work of scaling. The trust, transparency, and operating rhythm that turn ambition into something a team can actually deliver. AI, automation, and operations are the lenses I'm best known for, but the role takes the shape of the moment: Chief of Staff, fractional Head of Operations, embedded operator. Mapping the process. Understanding the landscape, then selecting and implementing the tools that fit the problem, not the other way around. Restructuring teams so people can do their best work. Cleaning up the budget. Building the cadence the team trusts on Tuesday. I work embedded and tool-agnostic by design, and most engagements end up touching product, finance, legal, and beyond.

I keep a small roster, by design. Each client gets my full attention and care, not a slice of a distracted calendar. I lead from listening. The difference between a consultant and an operator, in my view, is whether they stick around long enough to see if the thing they shipped actually got used.

Outside the work, I write about fatherhood, take pictures, and make ceramics. The coaching shows up everywhere.

If any of this resonates, book 20 minutes.

P.S. And yes, I do actually use em-dashes :)

Boundaries

A short list of nos.

  • I do not replace your team. I make them stronger.

  • Tool-agnostic by principle. I start with the problem, the path to solving it, and the stack you already have.

  • I do not disappear after launch. Stewardship is part of the work.

  • I do not take work I cannot do well. If you need something outside my range, I will tell you and point you to someone better suited.

Get in touch

Tell me what you're trying to figure out.

Our engagement starts with a 20-minute call. No deck, no pitch. Just a conversation about where you are, where you want to go, and what's standing in the way.